Survey Results Support Book Price Increases
A poll of ACA members that was placed in the March 1 issue of The Traveler asked these questions:
- WSO is considering an increase for ACA book prices due to substantial increases in printing and distribution costs. Have you heard about this?
- Would you rather see prices set at level now that could delay future price increases?
- Would you favor smaller price increases every year until it reaches a sustainable level?
- What do you think the updated price of the Big Red Book should be today in US Dollars?
Here is a summary of the responses to that survey:
| QUESTION | RESPONSE – 176 (100%) |
| Have you heard about a possible book price increase? | Yes – 127 (72%) |
| No – 49 (28%) | |
| Immediate full increase that might delay future increases? | 113 (64%) |
| Incremental increases annually until reaching sustainable level? | 55 (31%) |
| What should be the updated price for BRB? | $20 or more – 140 (80%) |
| $25 or more – 51 (29%) | |
| Average of suggested BRB prices | $21.60 |
It is evident that a large majority of those responding support an immediate book price increase to a level at least equivalent to the current prices in today’s dollars. Assuming that these responses are a representative sample of the ACA membership, it can be predicted that the Fellowship supports a significant book price increase at this time.
The WSO Finance Committee is preparing a recommendation for price increases based on the supporting data that was reported in a previous ComLine article on March 15 and on the feedback that has been received from the survey.
WSO Finance Committee